The Orchard Signs Worldwide Distribution Deal With German Independent Powerhouse SPV
New York / Hannover – December 5th, 2017 – The Orchard today announced a worldwide partnership with German independent label SPV to distribute the company’s legendary catalog digitally. Founded in Hannover, Germany, in 1984, SPV is one of the world’s largest independent rock companies with an expansive catalog including releases by Whitesnake, Sepultura, Kaiser Chiefs, Motörhead, The Game, Alice Cooper, Everlast, Monster Magnet, UFO, Magnum, Prong, Running Wild and The Scorpions.
SPV has several in-house labels, including the groundbreaking metal imprint Steamhammer, as well as Oblivion, Long Branch Records, SPV Recordings, Laute Helden and many more. As the leading independent music distributor operating in more than 30 global markets, The Orchard now looks forward to expanding the reach and impact of SPV, its labels and artists in the digital world.
“It is an absolute honor that SPV has chosen The Orchard to handle its digital distribution worldwide and we are excited to be working with Frank’s great team and fantastic artists and catalogue,” Manlio Celotti, Managing Director of The Orchard Europe, said. “I firmly believe that the constellation we have created provides exactly what SPV and their artists need to reach an even wider audience. We look forward to rocking the digital world and driving growth opportunities for SPV and its artists and labels.”
“We are excited about the new digital opportunities this cooperation offers us and our labels,” SPV CEO Frank Uhle said. “Alongside The Orchard’s centralized platform and passionate global team, we feel that our catalogue is best positioned for a healthy and prosperous digital future.”
“The Orchard could not be more excited to drive SPV’s major upcoming releases and renowned catalog with the digital support they deserve,” The Orchard’s CEO Brad Navin said. “As metal continues to become a major player in the digital landscape, we look forward to working closely with the SPV team to help their artists thrive.”
Photo: from front left: Dennis Rose (Label Manager “The Orchard”), Frank Uhle (MD “SPV”), Manlio Celotti (MD Europe – “The Orchard”), Doris Wehser (Head of Label Management DE – “The Orchard”), mid left: Florian Kreutzfeldt (A&R/PM Long Branch Records/Digital Sales “SPV”), Yannick Schröder (Digital Sales “SPV”), back left: Christian Frahm (Marketing Manager (“The Orchard”), Manuel Schönfeld (Head of Digital Business & Long Branch Records “SPV”).